Intercultural communication,communication is carried out in conditions so significant culturally determined differences in communicative competence of its participants that these differences can significantly affect the success or failure of the communicative event. Under the communicative competence is understood the knowledge used to communicate symbolic systems and rules of their functioning and the principles of communicative interaction. Intercultural communication is characterized by the fact that the participants in direct contact use special language options and discursive strategies different from those they use when communicating within the same culture. Commonly used term cross cultural communication generally refers to the study of some specific phenomenon in two or more cultures and has the added value of comparing the communicative competence of communicating in different cultures.
Business is not conducted in an identical fashion from culture to culture. Consequently, business relations are strengthened when the staff knows what's going to create difficulties and conflicts in communication across cultures. Finally, removing the business to the international level implies the search for new approaches to old problems creating solutions by combining cultural perspectives and the ability to see problems from the point of view of others.